Tag Archives: chasing cool

  • Be authentic – The most important lesson you can learn about your brand

    I learned one of the most important lessons from this book. I read Chasing Cool about a month ago as it was recommended by my friend Yvonne of HeyDoYou. Eddie Lacy Jersey As I started reading I begin to think it was a composition of articles throwing out catch phases and cliches about going within to find yourself and not …

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