brand options and marketing savvy of the multinationals, another reason for the acceptance of these products is that sneaker culture predates the streetwear phenomenon and, by consequence, the more recent startups. In this context the traditional sneaker brands have been engrained into the culture. This is evidenced in books such as Sneaker Freaker and Sneakers: The Complete Collectors Guide, which document the hottest sneaks of decades past, and kept alive by online magazines such as www.sneakerfreaker.com which keep their readers up to date on the latest drops in the sneaker world. Given the pre-existing desire for rare or unique kicks, sneaker culture has naturally evolved to become and integral part of streetwear and urban fashion.
Streetwear Quintessential Contradiction
brand options and marketing savvy of the multinationals, another reason for the acceptance of these products is that sneaker culture predates the streetwear phenomenon and, by consequence, the more recent startups. In this context the traditional sneaker brands have been engrained into the culture. This is evidenced in books such as Sneaker Freaker and Sneakers: The Complete Collectors Guide, which document the hottest sneaks of decades past, and kept alive by online magazines such as www.sneakerfreaker.com which keep their readers up to date on the latest drops in the sneaker world. Given the pre-existing desire for rare or unique kicks, sneaker culture has naturally evolved to become and integral part of streetwear and urban fashion.
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