I learned one of the most important lessons from this book. I read Chasing Cool about a month ago as it was recommended by my friend Yvonne of HeyDoYou. Eddie Lacy Jersey As I started reading I begin to think it was a composition of articles throwing out catch phases and cliches about going within to find yourself and not …
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Be authentic – The most important lesson you can learn about your brand
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The Four Dominant Trends and Their Effects on Fashion
Even Siriano has pulled back on the lavishness for his Spring 2010 collection We are at the start of a generation of new trends. Many major trends from the last decade have sharply turned. While in prosperous environments and rapid technology advancements, the focus was on disposable, low-cost material goods. Such can be seen in …
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Trend Forecasting for Fall Winter 2009 2010 – Effects of recession on fashion
Who really dictates the fashion trends, buyers or consumers? I was in New York City last week and met with a lot of buyers, showrooms, buying services, and designers and was quite enlighten about the trends coming up for the season. Pretty much all of it is affected by the recession. 1. Lower price points. From online …
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