When one thinks of being “green” , the first thought that comes to mind is the phrase “reducing, reusing, and recycling”. A Toronto based brand has latched onto this idea effectively in the form of stylish and practical designs making use of gently used fabrics. The founder of Preloved, Julia Grieve, opened the first store in 1995 and has only moved up since. Grieve has been asked to appear on numberous television shows, such as Project Runway Canada and How to Look Good Naked Canada, and was also the host of Diva on a Dime. Along with creative designer, Peter Friesen, the Preloved named has moved out of Toronto and extended its reach as far to Australia, the U.S., Japan and all over Europe.
The designs for Preloved are chic and modern and celebrities including Anne Hathaway and Kate Hudson, have been known to sport the brand. Despite its cosmopolitan appeal, the biggest claim to fame for Preloved is its green initiative and sustainability. Grieve has stayed true to her beginnings and still uses only pre-worn clothing, such as sweaters or jeans, however, she does not limit herself and also creates wonderful designs from curtains, and bed sheets. No matter what materials are used, this writer still thinks Preloved creates some of the cutest dresses she’s ever seen.
And be sure to check out the Spring 2010 collection by Preloved, showcasing at next month’s Toronto LG Fashion Week!
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