I have heard many times before that Toronto is slow with fashion, that Toronto follows other cities. I didn’t know what this truly meant but it was fun to joke about it.
I was quite surprise on my visits to stores in Miami that the managers actually told me the time the buyers would be in and how to see the buyers. In contrast to Toronto where the staff and even the buyers try whatever they can to avoid you.
Buyers in Miami were happy and excited to see the JUZD line. They are friendly people.
But this all makes sense you see. The world and people in Miami look to Miami to set trends. The best new lines strive to have their lines sold in Miami and only the best survive out there. While in Toronto, the lines that approach the stores are local lines and the majority of these local lines are not good and don’t go much further than a few Toronto stores.
And the world and people are not looking toward Toronto for trends. People in Toronto want to go to a Toronto store and buy lines that are popular in LA, New York, and Miami. Torontorians don’t go into stores in Toronto looking for the latest and hottest Toronto brand. You can see this from the buying of stores like TNT and Over the Rainbow. The one store that supports local artists is Got Style. I hope with the success of JUZD more artists from Toronto take starting a clothing line more serious and determine to compete like they do in LA and New York.
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