Brand associations in fact represent

Brand associations in fact represent justification for purchase decision ultimately creating brand loyalty. There are different possible relationships and associations that an organization can establish in a brand. All associations are not required to be established, but rather those that indirectly or directly impact consumer buying behavior.

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The EU and the United States complain that China is trying to clear away the backlog of steel by exporting at unfairly low prices. Earlier this year, thousands of European steelworkers protested in Brussels against the import of cheap Chinese steel. Tata Steel cited low cost Chinese competition when it announced plans in April to sell money losing operations in Britain that employ 20,000 people..

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